Launch Of Freedom 251 and the Angry ICA

The launch of the most affordable smartphone in India, the Freedom 251 has invited the ire of the mobile industry. Mobile industry governing body ICA has raised eyebrows and has written a letter to telecom minister Ravi Shankar Prasad to indulge in the issue.Freedom 251

The letter claims that the minimum rate of the Freedom 251cannot is placed below 3500 INR even after subsidization. The ICA (Indian Cellular Association) also stated that the presence of senior political figures shall abstain from attending any launch events of this phone until the issue is resolved.

This one’s good…

Freedom 251is the latest and revolutionary product from the Noida-based mobile manufacturing company, Ringing Bells. As its name suggests, the smartphone has been priced at a measly 251 INR and poses a serious threat to the currently booming Indian smartphone market. Some of the mobiles features are:

  1. 3G support
  2. 4-inch display
  3. 1 GB RAM
  4. Qualcomm 1.3 GHz quad-core processor

This breakthrough product was launched by Defence Minister Manohar Parikkar on Wednesday. Looking at the price of the hand set and the features that accompany it, this mobile is going to be a favorite of the masses for sure. However, the stalwarts of the mobile manufacturing sector wouldn’t play blind to such circumstances.

Statements and Inferences:

The National President of ICA Mr. Pankaj Mohindroo has stated, “For your kind information, the bill of material (BOM) value for a product like this when sourced from the cheapest supply chain cost approximately USD 40 (Rs 2,700). And this, when translated into retail price after addition of applicable duties, taxes and with distribution and retail margins would be at least Rs 4,100 while the product is being sold at Rs 251”.

Amidst such speculations and accusations, the future of Freedom 251is starting to look bleak. The justification for selling this phone at marginal rates on e-commerce stores also fails since the standard price for the product should be in between 3500 to 3800 INR for a subsidized sale.

The Indian mobile market doesn’t allow operator subsidies which could have validated such meager pricing of a well-featured smartphone.

The ICA president advised officers from Deity to investigate the situation and assured technical aid on behalf of the ICA. This incident is assumed to put the impression of India’s mobile market, trade as well as the industry at risk of defamation.

Upon preliminary investigation, the makers of the Freedom 251 denied any association with the government for the huge decrease in price.

Bookings for the Freedom 251 will reopen on Friday. Now that you hopefully know what you are getting into, here are the steps to book your Freedom 251 unit:

  1. Head to the official website www.freedom251.com.
  2. Click on Buy Now button.
  3. Note that the Ringing Bells is charging Rs. 40 for shipping Freedom 251 to your home so the total you will need to pay is Rs. 291.
  4. Enter your shipping address, accept the terms and conditions and click on Pay Now to proceed to the payment page.

Note that the Freedom 251 cannot be shipped to an address outside India.